"Band of Brothers" is a bit of an unfair comparison since as you say it had the muscle of Spielberg, Hanks and HBO driving viewership, plus a terrific cast and production. I don't know what the budget is of "Masters" but I'm sure it's relatively paltry. Not to mention fewer people have Apple+ compared to HBO even in 2001 when BoB aired. Still the comp is inevitable given the subject matter. I'm sorry it doesn't measure up to BoB (or "Flags of our Fathers" for that matter) but these are tough times for the industry and we take what we can get.
"Band of Brothers" is a bit of an unfair comparison since as you say it had the muscle of Spielberg, Hanks and HBO driving viewership, plus a terrific cast and production. I don't know what the budget is of "Masters" but I'm sure it's relatively paltry. Not to mention fewer people have Apple+ compared to HBO even in 2001 when BoB aired. Still the comp is inevitable given the subject matter. I'm sorry it doesn't measure up to BoB (or "Flags of our Fathers" for that matter) but these are tough times for the industry and we take what we can get.
According to the trivia on IMDb, "Masters" had a budget of $250 million (https://www.imdb.com/title/tt2640044/trivia/?item=tr7230685&ref_=ext_shr_lnk)
Sportsskeeda.com reports $250-$300 million (https://www.sportskeeda.com/pop-culture/how-much-episode-masters-air-cost-full-budget-explored)
I don't think "Band of Brothers" is an unfair comparison given that the same producing talent was behind both (well, really, all three) series.